The Amoni Edit.

Simone Lewis / Atlanta, Georgia

The Amoni
Edit.

Sports. Storytelling. Creative perspective.

Independent samples in sports writing, mock social content, and creative direction, with a focus on women’s basketball.

Explore selected work
Communications & contentPortfolio / 2026
Warm light falling across the polished wood and curved lines of a basketball court
The game is only
part of the story.
AN EYE FOR THE GAME.
A FEEL FOR THE PEOPLE.A new chapter.
Women’s sportsCulture & communityCreative practiceMade with intention
01 / The introductionA little about me

Hi, I’m Simone.
The person behind the edit.

Simone Lewis smiling in glasses and a navy blazer, with a softly blurred city skyline behind her
Simone LewisAtlanta, Georgia

I’m Simone Lewis, an Atlanta-area creative building a path into sports communications and content, with a particular love for women’s basketball.

My background in patient communication and operations has taught me to listen closely, explain complicated information clearly, and keep people and details connected. I’m bringing that foundation with me as I learn the industry and develop my voice as a storyteller.

I created this portfolio to show how I approach sports writing, social content, and visual storytelling. The projects here are independent samples and mock concepts, with notes on the audience, creative decisions, and skills behind each piece.

For personal reflections and the life behind the work, read The Amoni Edit blog ↗.

Explore what I’m creating
Clear communicationThoughtful coordinationAudience-first storytelling
02 / Selected workAn evolving collection

Ideas, in motion.

Mock sports coverage and editorial design. Open a sample to explore the brief, the content, and the creative decisions behind it.

2 projects

Mock content and independent design samples. Each project shows its stage of completion; team names identify a subject, not a client relationship.

03 / Closer to the gameFeatured sports project

Atlanta Dream / Retrospective sample

The score is
the start.
Find the story.

A focused game coverage package built around Atlanta’s June 10, 2025 win over Indiana. The angle: two players supplied more than half of the Dream’s scoring.

Written draft, social mockups & video script.
Independent project, unaffiliated with the Dream or WNBA.

The story in the numbersATL vs IND / 06.10.25
Allisha Gray23PTS
Brionna Jones21PTS
44 of 77 points57.1%

Two performances. A clear entry point for newer fans.

Historical game / Not current-season coverage
04 / Professional backgroundTransferable experience

The experience
comes with me.

A foundation in communication, coordination, and working with people—applied to the content and team support I want to contribute in sports.

The foundation

Communication starts with people.

In dental operations and patient coordination, I’ve learned to explain complex information, manage changing priorities, and make people feel supported. Those habits shape how I approach a story, a deadline, and a team.

Clear communicationOrganizationDiscretion
05 / Let’s connectAtlanta based. Looking ahead.

Good stories start
with a conversation.

I’m interested in sports communications, content, and opportunities to learn from people doing the work. If something here connects with you, I’d love to hear from you.

Say hello

The Amoni Edit / Project notes